Forbes Real Time
Car Wars -- Part I: Lessons For The Auto Industry From The Ascent of The Smartphone
The Mission E can reach 60 Miles per hour in 3.5 seconds, its battery charges to 80% of its capacity in 15 minutes (Tesla takes 30 minutes to charge half its battery) and has a range of around 310 miles compared to Tesla's 270 miles. But here's the thing - there is no certainty about whether this car will ever go on sale. Porsche has stated in the past that it plans to sell electric cars by at the latest 2020, but by that time Tesla will have been in the market for 8 years already. The kind of optimization pressures 8 years in the market put on your product are far more efficiency enhancing than 5 years spent in testing. The things you learn when the rubber meets the road are far more useful than simply making the theoretically perfect product in a locked room.
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