Alibaba Group Holding, China’s largest e-commerce company, has named Nestle executive Wan Ling Martello as an independent member of its board of directors in a move that underscores its aim to expand globally. “As Alibaba grows globally, we need business leaders like Ms. Martello to be part of the internationalization process [...]
While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
4 Strategies That Must Be Part of Your Marketing to Customers
If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.
With so many ways to connect, even introverts and very busy people can successfully network.
In April, Salesforce CEO Marc Benioff made a bold promise: to eliminate the gender pay gap among his 16,000 employees. The two female executives behind the plan say making that promise a reality will take several years of hard, complicated work.
Elisa Stephens and her family built an $800 million fortune converting student loans into questionably valuable art degrees and pouring the profits into San Francisco real estate. Now, after two decades of blistering growth, her empire of false hopes is finally facing regulatory glare
In the public-relations game, the brand that comes out first often makes the biggest splash.
For the fourth year running, California and Rhode Island earned an “F” in a massive survey of small business owners rating state and local governments’ friendliness to small business. At the other end of the spectrum, also for the fourth year in a row, Texas and Utah earned an “A+” from entrepreneurs.
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Here are three tips to optimize your online PR content for greater reach, readership and results.
Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
When crafting that message, understanding what not to say is every bit as important as what you do say.
These fundamental principles of design and strategy will help your business stand the test of time.
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