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LinkedIn's New Employee Directory App 'Lookup' Could Boost Daily Activity On Its Network
When was the last time you used your employer’s internal employee directory? With its new app “Lookup,” LinkedIn is hoping you won’t need to use your company’s tool again.
On Wednesday, the Mountain View, Calif.-based professional social network launched Lookup, an employee directory app aimed at letting users easily find, learn about and contact their coworkers, through in-app messaging or by email. Lookout is available on Apple iOS and will reach Android soon, the company said. While Lookup is not trying to compete with companies’ entire intranets or specific businesses, according to a company spokesperson, LinkedIn does want to replace the employee directory portions of intranets. Even though Lookup has messaging features, LinkedIn also says the app doesn't compete with office chatroom services like Slack or Hipchat. Instead, it's intended to spark just enough dialogue to lead to a phone call, meeting or email exchange. The standalone app is free and currently isn’t monetized.
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