Forbes - Markets
L Brands August Sales Grow Steadily With Core Segment Focus Reaping Benefits
Driven by a strong demand for its Victoria's Secret intimates and the PINK "Back to School" line of products, the Victoria's Secret range of products showed healthy sales growth for the month. The Victoria's Secret direct division is also gaining from focusing only on the "core" merchandizing products. L Brands' fragrance and personal care brand, Bath & Body Works, demonstrated sturdy performance as usual. Overall, except for a couple of points decline due to the shift of Labor Day to September and the impact of weak Canadian exchange rates, the company displayed robust year-on-year growth in August.
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