Forbes - Markets
Yahoo Looks To Boost Revenues With Native Mobile Video Ads Support For Developers
Yahoo! has been struggling to post more meaningful growth in its topline and bottom line over the past few year. In the recently held developer's conference in New York, Yahoo announced that it will enable mobile developers integrate native video ads into their apps as users. This move signifies that most users now use mobile devices to browse the Internet. Moreover, these users spend more time in apps installed on a mobile devices than on mobile browsers. As a result, monetizing that content has become imperative for companies such as Yahoo that are focusing on delivering content on a mobile platform.
No comments:
Post a Comment