Thursday, September 3, 2015

Why Under Armour's New NBA Deal Is So Important For The Company

Forbes - Markets
Why Under Armour's New NBA Deal Is So Important For The Company
Under Armour has been on a hot streak for the last three to four years growing its top line by 20% year over year. The company has been growing its sales across all product categories. Performance apparel, its biggest business division, grew by 23% year over year in the second quarter of fiscal 2015, representing a 23rd consecutive quarter of over 20% growth. Footwear revenue grew by 40% on the back of strong sales of the CurryOne line of shoes and Accessories grew by 39%. Despite all this, the company is still a minor player in the athletic apparel and footwear market compared to Nike.

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